Endemol UK might sound like a stomach acid remedy. However, they are actually the company behind that extremely popular, ‘Deal or No Deal’ TV show. This incredible show has not only captured the interest of the great British public, in a big way. It has become somewhat of a world wide phenomenon. As have Virtue Fusion…. Now, one of the UK’s leading Bingo software providers.
In a recent press release Virtue Fusion announced that they will running in ‘cahoots’ with Endemol UK. So, what does it all mean you ask? Of course, any which way you look at it, there are few downsides; for a giant like Virtue Fusion, getting it on with a front running entertainment company, like Endemol UK. And, as you might imagine, Virtue Fusion fully intend to develop some extremely cool, and very exciting new games; based upon the popular ‘Deal or No Deal’ show.
Virtue fusion will find themselves with, pretty much, a free hand. With regards to the development of the games. The company intend to combine elements of the show, with the most basic, and fundamental elements of the traditional Bingo game. Head of Products and Brand Exploitation for Endemol, Jurian van der Meer, stated “Deal or No Deal is one of Endemol’s biggest TV hits worldwide”. Revealing that the company were “excited” about the possibilities, and trusted that Virtue Fusion would “create a new entertainment experience”. Indeed, the game looks set to be lapped up by some of the biggest Bingo operators around. With the company eagerly anticipating the orders to flood in, over the next few weeks. Some have already confirmed, including Sky and Mecca.
Virtue Fusion were also given non-exclusive permissions to develop a range of fixed odds and mini-games, in addition to scratch cards; Using some of the most popular Endemol shows, like Big Brother and Golden Balls. As well as Deal or No Deal. CEO of Virtue Fusion, Bob McCulloch, believes that the deal offers “ a huge opportunity” for their operators to “partake in this exclusive contract”. Well, when he puts it like that….
Soon, three new progressive jackpot, scratch card games will be offered to all Virtue Fusion operators. And, operators will be able to choose between a stand alone format, or mini game version. Mc Culloch concluded that this latest deal is “ further evidence” of the company’s “determination to strengthen our product range and provide the tools with which to progress our business ahead of the competition”.
Indeed, Virtue Fusion are, most certainly, a world leader, with regards to development. They are also a leading licensor, within the UK. Currently, their Bingo gaming network can have up to six thousand players concurrently logged in, during peak periods. Virtue Fusion continue to focus upon the UK market. Even so, some of the worlds leading gaming companies use Virtue Fusion Bingo software. Including William Hill, Sky and Ladbrokes. Still, it looks like they have no intentions whatsoever, of leaving it at that.
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