Industry news can often be a bit, well, industry orientated, but our attention was caught by a recent piece in gaming mag eGaming Review magazine. If like us you keep your ear to the ground about online bingo and to be fair even if you don’t, you would have noticed the sharp rise in the amount of bingo related ad’s that keep popping up on our screens. In the last few months, we’ve had major marketing campaigns from the likes of Foxy Bingo, Tombola Bingo and Wink bingo. Tea and Bingo managed to kickstart their launch with a major TV campaign, and that’s not forgetting the numerous amounts spent on radio, google and so on.
Boring boring boring for the average bingo fan, but wait! Here is where it gets interesting. Because love ‘em or hate ‘em, it would appear the big bingo ads are here to stay. Mid year profit results show plenty of the big gaming boys forking out a truckload of money on marketing, as competition for new customers in all aspects of gaming becomes fiercer than Foxy Bingo’s fox with rabies. Speaking to eGaming Review magazine, Paddy Power Bingo bigwig Breon Corcoran said “Our marketing spend has risen by 50% for Europe, Ireland and the UK. This has mainly been because of the World Cup, and rising television advertising costs, but we intend to continue spending to build the brand and move into new, larger, material markets.”
So despite bingo ads carrying a hefty price tag, it seems operators are in a position to shell out more money than ever in a bid to keep new faces coming through the online bingo doors. Add to that all the bigger and better bingo promotions we’ve been keeping tally of late and although online bingo is growing as an industry, it seems the cost of running an online bingo site are stubbornly following suit.
Which we are guessing most bingo operators will just have to deal with. After all, to cut back at a time like this would surely be madness. With much consolidation and teaming up behind the scenes, it seems online bingo operators are clearly moving down the road of “divided we stand, together we can afford more TV ad’s”. And so the bottom line? Foxy Bingo’s Fox aint leaving your TV screen anytime soon. In fact, we reckon that as this competition between operators goes off the boil, it’s gonna be a case of who shouts loudest may well win. The stage is set for bingo ad wars, and we’ll be sure to keep you up to date about the survival of the marketing fittest!
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